This video is brought to you by MonsterInsights. MonsterInsights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. Just click on the link in the description below to get started.
The first 200 people to use the coupon code WPBVIP will get 50% off MonsterInsights Are you finally ready to tackle SEO and increase traffic to your site? Well, keep watching. In this video, we&ll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content that will help you increase traffic for your website.
One of the best ways to do that is to optimize your site for search engines and in this series, we&ll cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month.
So let&s dive in. If you&ve done research on how to increase traffic to your website, you&ve probably seen everybody talking about "Improve your SEO on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google.
So that&s usually what we&re talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog. It&s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. That&s pretty much Google and their indexing system as well on the web in the cloud.
So let&s take a look at an example. Now, this is a typical search page with results. You can see that these are ads, this is what&s known as a knowledge graph and what it&s doing is it&s pulling in a result that might be further down on the page but since Google thinks it&s answering the query really well it&ll get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically they&re about ten organic results on one page and organic listings simply mean that these results aren&t paid at all. They show up on Google because they&ve done a good job of telling Google that this page is about this particular query.
Then you have a people also ask area and this simply shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they don&t find what theyre looking for on the first page theyll simply adjust their search criteria and thats why Google added in this People Also Asked area and heres the biggest why SEO is so important for your website. These top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. The second will get between 15% and 20% and then the third position will get around 10%.
So, thats why its so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when theyre searching Google. Now Google uses over 200 factors to determine whats relevant in their algorithms and theres no way that were going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance youll also want to make sure that your site is useful.
All that means is that when a user clicks on your site, the information that theyre looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that youve arranged the answers for the topic in a meaningful way thats easier for readers to find what theyre looking for. So there are two main ways that you can work on SEO on your website and theyre called on-page SEO and off-page SEO.
On-Page SEO is simply telling Google and the reader that you have everything that theyre looking for. You have all the indicators that theyre looking for and really, this just means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control. For instance, if your site is is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic.
Throughout this video series well cover all the ways that you can do on-page SEO so you can get started soon. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic. Without writing any new content. So if you want to see about that, make sure you click on the Following button. With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because youre relying on other people to believe that your site is worthy of a link but if youre writing great content and networking with your industry or your topic area then it shouldnt be a problem. Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when youre not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic youre in.
So now that you know a little bit about what SEO is and how it can improve the traffic on your site, in the next video well go a little bit deeper into on-page SEO and well cover keyword research and how to do it properly for your website.This video is brought to you by MonsterInsights. MonsterInsights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. Just click on the link in the description below to get started. The first 200 people to use the coupon code WPBVIP will get 50% off MonsterInsights Are you finally ready to tackle SEO and increase traffic to your site? Well, keep watching. In this video, well cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content that will help you increase traffic for your website.
One of the best ways to do that is to optimize your site for search engines and in this series, well cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month. So lets dive in. If youve done research on how to increase traffic to your website, youve probably seen everybody talking about "Improve your SEO" on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So thats usually what were talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog. Its very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. Thats pretty much Google and their indexing system as well on the web in the cloud.
So lets take a look at an example. Now, this is a typical search page with results. You can see that these are ads, this is whats known as a knowledge graph and what its doing is its pulling in a result that might be further down on the page but since Google thinks its answering the query really well itll get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically theyre about ten organic results on one page and organic listings simply mean that these results arent paid at all. They show up on Google because theyve done a good job of telling Google that this page is about this particular query.
Then you have a people also ask area and this simply shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they dont find what theyre looking for on the first page theyll simply adjust their search criteria and thats why Google added in this People Also Asked area and heres the biggest why SEO is so important for your website. These top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. The second will get between 15% and 20% and then the third position will get around 10%. So, thats why its so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy.
You want to make sure that your website is exactly what the searcher is looking for when theyre searching Google. Now Google uses over 200 factors to determine whats relevant in their algorithms and theres no way that were going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance youll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that theyre looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that youve arranged the answers for the topic in a meaningful way thats easier for readers to find what theyre looking for. So there are two main ways that you can work on SEO on your website and theyre called on-page SEO and off-page SEO.
On-Page SEO is simply telling Google and the reader that you have everything that theyre looking for. You have all the indicators that theyre looking for and really, this just means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control. For instance, if your site is is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic.
Throughout this video series well cover all the ways that you can do on-page SEO so you can get started soon. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic. Without writing any new content. So if you want to see about that, make sure you click on the Following button.
With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because youre relying on other people to believe that your site is worthy of a link but if youre writing great content and networking with your industry or your topic area then it shouldnt be a problem. Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when youre not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic youre in. So now that you know a little bit about what SEO is and how it can improve the traffic on your site, in the next video well go a little bit deeper into on-page SEO and we&ll cover keyword research and how to do it properly for your website.
Does SEO matter in 2019?
The fact is – anyone can write a short piece of bite-sized content in no time with zero experience. But that content will not withstand the competition over-time and will drop in its ranking. Long form content is still a great strategy and will remain the top SEO trend in 2019.
How can I improve my SEO 2019?
Effective Low Effort & High Return SEO Techniques for 2019
- Optimize Your Titles and Headings.
- Prioritize Pages in Website Navigation.
- Add Breadcrumbs to Your Pages.
- Implement Tracking on Your Site.
- Install an SSL Certificate.
- Secure Your Maps Listing.
- Compress & Optimize Your Images.
- Increase Site Speed.
What is SEO and how does it work?
SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (such as Google). In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
How can I do SEO for free?
Here are 10 free ways to improve your Google search rank.
- Improve your website's user experience. ...
- Write great content optimized for SEO. ...
- Get more backlinks. ...
- Improve your page speed. ...
- Fix broken links. ...
- Optimize your images. ...
- Use H1 and H2 header tags. ...
- Optimize for local search.
Is SEO free?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
How can I start SEO at home?
How to Create a Website to Practice Your SEO Skills
- Decide on Your Domain and Hosting. I generally recommend Bluehost for people just starting out. ...
- Install WordPress and Do Basic Blog Setup. ...
- Optimize Your Site for Visitors. ...
- Optimize Your Site for Search Engines.
How much does SEO cost?
How Much Can You Expect to Spend on SEO? If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month.
Is SEO worth the money?
Conclusion, Is SEO Worth It? Although it takes longer to run an effective SEO campaign, organic search is still worth the time and effort. It's a lot cheaper to invest in, it attracts more click-throughs than PPC, and organic search results are more trusted than PPC adverts.
Why is SEO so expensive?
The most common reasons an SEO campaign might become expensive are: Competitive keywords. National ranking aspirations (as opposed to local rankings) Extensive research and content writing.
How much is Seo per month?
an average SEO expert charges between $80 and $130 per hour. Further, the average monthly retainer lies somewhere between $750 and $1500 per month. Performance-based SEO is free to start, and has dynamic pricing.
Is SEO a good career?
As I said, SEO is not just a career option; SEO is a must have skill which will help you build your career in Digital Marketing. ... Learning SEO is good start for your career if you are passionate about marketing, websites, writing, blogging, analytic and learning new skills.
Are websites Dead 2019?
It's 2019. Are Websites Still Relevant? It's 2019 and The Internet has never met a mind it couldn't consume. ... Social media is known for being one of the fastest ways of establishing a digital presence - with the ability to quickly connect with customers, the usefulness of a website is called into question.
Is SEO important anymore?
Does SEO Really Matter Anymore? We Have the Answer. ... The truth is, yes, SEO is every bit as important as it's always been. In fact, there have been a lot of changes to SEO recently that can be a real benefit to people in all industries.
Is SEO Still Relevant 2019?
But in fact, even in 2019 backlinks will continue to play an important role. In 2018, Gary Illyes from Google, said at a conference that the good old PageRank is still an important ranking signal for Google internally. ... In fact, so-called “linkless backlinks” may play an even bigger role in 2019.
What are the latest SEO techniques?
I'll talk about these SEO tactics in this post:
- Improve user experience across your entire site.
- Optimize for voice search.
- Focus on topic clusters instead of keywords.
- Go into detail – but only when it's relevant.
- Conquer video with YouTube SEO.
- Build a variety of backlinks.
- Get a grip over technical optimization.
How do you rank higher on Google?
ere are 10 tips from search engine optimization (SEO) pros on how to rank higher on Google:
- Create Diverse Website Content. ...
- Get Quality Backlinks Using Your Network. ...
- Optimize Your Website for Voice Search. ...
- Monitor Competitors to Discover Opportunities. ...
- Use Your Competitors' SEO Research.
How SEO works step by step?
The 9-Step SEO Strategy for 2019 [NEW]
- Step #1: Find an “Opportunity Keyword”
- Step #2: Analyze Google's First Page.
- Step #3: Create Something Different… Or Better.
- Step #4: Add a Hook.
- Step #5: Optimize For On-Page SEO.
- Step #6: Optimize For User Intent.
- Step #7: Make Your Content Look Awesome.
- Step #8: Build Links to Your Page.
How long does it take for SEO to work?
4 to 6 months
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time.
How SEO is working?
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. ... SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.
What is SEO example?
Black hat SEO is a way a company can increase their ranks in SEO by violating the search engines terms of service. ... Keyword stuffing is when a company enters keywords into the website so the search engine will scan it but the users cannot see it.
How do I get free SEO on Google?
- To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner:
- Google Trends. Google Trends is a go-to keyword tool. ...
- BROWSEO. This tool shows you how a search engine sees your site. ...
- Screaming Frog. ...
- GTmetrix. ...
- Rank Checker. ...
- Responsive Design Test.
How do I get my website to show up higher on Google?
- Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
- Publish Relevant Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
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